Project Challenges

Knowledge of Hong Kong and U.S. stock trading is relatively specialized, and users need a longer period of education and guidance, resulting in higher user acquisition and cultivation costs. Users' dependence on financial applications is low, and user loyalty is difficult to cultivate.

Solution

◎We select professionals in the field of finance and economics, and position ourselves in the young group, attracting the demand for Hong Kong and U.S. stock trading and overseas asset allocation.

◎Focusing on APP usage evaluation, stock market hotspot review and popularization of Hong Kong and U.S. stocks, we use attractive content to educate users and enhance brand influence.

Project Results

◎We provided a list of more than 50 people for screening at the beginning of the cooperation, and the selection rate of the people was as high as 82%.

◎With easy-to-understand creative content to educate customers and resonant content to enhance user interaction and stickiness, the app downloads realized a stepwise growth.