Project Challenges

The main challenge lies in the low brand awareness and intense competition in the sneaker resale market, with a need to improve user trust and differentiation.

Solution

◎Targeted Influencer Partnerships: Collaborate with influencers in fashion, sneaker reviews, and sports. Focus on the U.S. market by strengthening the impact of sneaker culture and trend communities.

◎ High-Engagement Content to Spark User Resonance: Create unboxing, reviews, and styling inspiration videos to enhance the appeal of trendy products.

◎Differentiated Brand Positioning: Highlight authenticity guarantees and exclusive product offerings to build brand trust. Emphasize the platform’s unique place in the streetwear culture to attract core users.

Project Results

◎For brands to accurately screen their partners, a list of more than 100 KOC/KOL was provided for screening at the beginning of the cooperation;

◎Drive downloads and conversions: Released over 30 videos within 10 days of partnership, with each video generating over 100 conversions.