Project Challenges

The promotion is faced with challenges such as insufficient user awareness, fierce market competition, and difficulty in paid conversion, and needs to enhance brand influence and user conversion rate through differentiated function display and precise marketing strategy.

Solution

◎Select people who are related to visual creativity, content production and social media play, and prioritize those with high interaction rate.

◎Enrich the content to enhance brand awareness and amplify the fun and functional advantages of the software through function demonstrations, before and after comparisons, and implantation of life-like scenes.

Project Results

◎Brand exposure increased, reaching more than 100,000 target users through the marketing videos of celebrities.

◎Accelerated user growth: app downloads realized a 30% YoY increase and the number of active users continued to climb.