Project Challenges:

The market is competitive, with established apps dominating, making it hard for Duet to gain traction. High user acquisition costs and limited brand awareness reduce the effectiveness of traditional advertising.

Solution:

◎Beauty-driven traffic: Redefine influencer categories to include beauty, fitness, food, and travel, with beauty as the primary focus to attract and convert the dating app audience.

◎Date sharing: Influencers share their wonderful date experiences to spark users' fantasies, linking the idea of a perfect date with the app to drive conversions.

Project Results:

◎Create a tailored influencer network with more than 100  KOL of various scales on TikTok.

◎Build brand image: Create relatable, creative videos that generate over 1.5 million meaningful user interactions.