--Athletic Lifestyle Brand
EXPLOITATION OF FOREIGN MARKETS
Since 2022, the brand has partnered with tens of thousands of female TikTok influencers, empowering them to achieve financial independence and broaden their life opportunities. This partnership transcends mere brand promotion; it is about empowering women, supporting their aspirations and dreams, and helping them realize their potential.
Marketing Objectives
Project Challenges
Facing cultural adaptation and user trust issues, OQQ aims to empower women to radiate confidence and vitality while quickly building brand presence in diverse markets.
Solution
◎Amplify influence: Partner with top-tier influencers for consistent product promotions to expand brand reach.
◎High-Engagement Content to Spark User Resonance: Create unboxing, reviews, and styling inspiration videos to enhance the appeal of trendy products.
◎Enhance influencer loyalty: Offer high commissions to strengthen partnerships and increase engagement.
Project Results
◎In-depth cooperation with 3 KOLs and 76 KOCs, consistently dominating sales in Europe, USA, and Southeast Asia.
◎A single viral video achieved over 13 million views, generating more than $440,000 in GMV.