Project Challenges

Facing pain points such as cultural adaptation issues and user privacy and trust challenges. Brands looking to quickly build brand cachet and tap into overseas markets.

Solution

◎Break through the price war: On TikTok, iFLYTEK must differentiate itself from low-price competition with unique content.

◎Find quality influencers: Use YouTube for in-depth reviews to differentiate from low-price products.

◎Global brand promotion: Leverage the advantages of independent sites to maximize global reach and drive conversions.

Project Results

◎In-depth cooperation with more than 30 KOL/KOC, the total broadcast volume exceeded 250 million times, successfully igniting brand heat and market topics.