Project Challenges:

In the early stages of promotion, Lemon8 faced low brand awareness, intense market competition, high user acquisition costs, cultural adaptation issues.

 Solution:

◎ Precise Influencer Selection: Focused on beauty, fitness, and food influencers whose style aligned with the brand, ensuring precise audience targeting

◎ Re-create influencers' content, combine with creative short videos, creating a cohesive and strategic content that aligns with the brand’s identity

◎ High-Frequency Viral Growth: Used ad performance feedback to amplify high-quality content, continually lowering conversion costs.

Project Results

◎Achieved over 2 billion video exposures within 3 quarters.

◎Delivered 40 million valid user interactions through high-quality content creation, reducing user acquisition costs by 75%.

◎Achieved 800,000 conversions, and reached top1 on both App Store and Google Play download charts.