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Ulike Beauty Influencer Marketing Case Study

Ulike

Product Education & Consumer Trust
A Smart At-Home Beauty Device
Influencer Marketing

Campaign Results

630M+
Total Impressions
500+
Creator Partnerships
1K+
Content Pieces Published
GrowMaxValue introduced Ulike’s at-home IPL devices through creator demonstrations, personal experiences, and educational content. The campaign helped U.S. audiences explore the products and understand how they fit into home beauty routines.
Markets:
United States

Background

Ulike faced strong competition and questions from consumers about IPL safety and effectiveness. The challenge was to build recognition while giving potential customers clear information about the product and how it was used.

Our Beauty Influencer Marketing Strategy

Our Strategy

Different Creator Perspectives

We combined larger influencers, specialist creators, and everyday users. This gave audiences a range of perspectives, from detailed product explanations to personal experiences.

Demonstrations and Reviews

Our beauty product marketing approach centered on real usage, demonstrations, and reviews. Creators showed how the device fit into a routine and discussed the questions relevant to their audiences.

Local Beauty Habits and User Content

We adapted storytelling to U.S. beauty habits and consumer concerns. Sharing user-created content added further experiences to the campaign and supported continued product discussion.

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A Smart At-Home Beauty Device

Platform

Video Exposure

6.2 million+

KOL/KOC

500+

Area

U.S.

A Smart At-Home Beauty Device​

Ulike is a leading AI-powered home beauty brand that delivers professional hair removal solutions. Experience salon-level results at home with advanced IPL technology, designed for safe, effective, and long-lasting smooth skin.

When promoting Ulike in the U.S. and similar markets, the brand faces low brand recognition, intense beauty-tech competition, and strong consumer skepticism toward IPL safety and effectiveness, making market penetration and trust-building particularly challenging.

  • Tiered creator partnerships combining top influencers, niche experts, and authentic everyday users

  • Education-driven content focused on real usage, demonstrations, and honest reviews

  • Localized storytelling rooted in local beauty habits and consumer pain points

  • UGC amplification to turn real user voices into social proof at scale

  • Achieved consistent daily content output (2–4 posts per account).
  • Effective audience engagement on Instagram and YouTube with higher average views, while X and Facebook still in growth phase.
  • Content strategy covers gaming, sports, and short-form entertainment, showing diversified matrix marketing across platforms.