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Lemon8 Mobile App Marketing Case Study

Lemon8

Influencer Marketing & User Growth
Lifestyle Content Community App
Influencer Marketing

Campaign Results

2.5B+
Video Impressions
Over three quarters
40M
Engagements
800K
Conversions
GrowMaxValue's mobile app marketing campaign for Lemon8 combined lifestyle creators, localized content, and paid amplification to build awareness and acquire users in the U.S. and Japan.
Lemon8 is a lifestyle community platform under ByteDance with lemon-yellow theme color, which was officially launched in March 2020. It focuses on beauty, fashion, food, travel and other user-generated content shared within the community.
Markets:
U.S. & Japan

Background

As Lemon8 expanded in the U.S. and Japan, it faced limited brand awareness, strong competition, and high user acquisition costs. The challenge was to make its content relevant to local audiences and turn interest in the platform into new users.

In the early stages of promotion, Lemon8 faced low brand awareness, intense market competition, high user acquisition costs, cultural adaptation issues.

Our Mobile App Marketing Strategy

Our Strategy

Creator Selection

We focused our mobile app promotion on beauty, fitness, and food creators whose audiences aligned with Lemon8's core content categories.

Localized Content

We developed creator-led short-form videos around relevant lifestyle interests, adapting content for each market while preserving each creator's own style and Lemon8's brand message.

Paid Amplification

We used performance data to identify stronger-performing videos and amplify them through paid distribution. Ongoing testing helped us refine the content and decide which videos to scale.

Precise Influencer Selection: Focused on beauty, fitness, and food influencers whose style aligned with the brand, ensuring precise audience targeting.

Re-create influencers’ content: created a cohesive and strategic content by creative short videos that aligns with the brand’s identity.

High-Frequency Viral Growth: Used ad performance feedback to amplify high-quality content, continually lowering conversion costs.

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Lifestyle Content Community App

Platform

Video Exposure

2 billion+

Conversion Rate

800K+

Area

United States,
Japan

Lifestyle Content Community App

Lemon8 is a lifestyle community platform under ByteDance with lemon-yellow theme color, which was officially launched in March 2020. It focuses on beauty, fashion, food, travel and other user-generated content shared within the community.

In the early stages of promotion, Lemon8 faced low brand awareness, intense market competition, high user acquisition costs, cultural adaptation issues.

Precise Influencer Selection: Focused on beauty, fitness, and food influencers whose style aligned with the brand, ensuring precise audience targeting.

Re-Create Influencers’ Content: created a cohesive and strategic content by creative short videos that aligns with the brand’s identity.

High-Frequency Viral Growth: Used ad performance feedback to amplify high-quality content, continually lowering conversion costs.

  

Achieved over 2 billion video exposures within 3 quarters.

Delivered 40 million valid user interactions through high-quality content creation, reducing user acquisition costs by 75%.

Achieved 800,000 conversions and reached top 1 on both App Store and Google Play download charts.