Kling AI Video Marketing Case Study

Kling AI

Global Creator Marketing & Brand Awareness
AI Image&Video Maker
Influencer Marketing

Campaign Results

50M+
Total Impressions
300+
Creator Partnerships
2K+
Content Reposts
GrowMaxValue's creator marketing campaign for Kling AI brought its video generation tools to audiences through creative experiments, product demonstrations, and practical use cases. Since May 2025, the campaign has connected the platform with AI, technology, and creative communities across six markets.
Kling AI is a next-generation AI creative studio, highly praised by creators worldwide. Powered by Kling large model and Kolors large model, it enables video and image generation and editing. Here, you can unleash your imagination, or get inspired from fellow creators to bring your ideas to life.
Markets:
United States, India, South Korea, Japan, France & Spain

Background

As Kling AI expanded globally, it needed to build awareness and attract users in markets with different languages and creative interests. The challenge was to show what its AI video tools could do in ways that felt relevant to each audience, while maintaining visibility beyond individual product announcements.

Our Social Media Video Marketing Strategy

Our Strategy

Creator Selection

We built a network of creators across AI, technology, visual arts, and digital content. We prioritized those who could demonstrate Kling AI's capabilities clearly and connect them with the interests of their own communities.

Creative Demonstrations

Our social media video marketing approach focused on showing what creators could make with Kling AI. Through original videos, creative experiments, and practical use cases, creators gave audiences concrete examples of how the platform could support their ideas.

Content Amplification

We extended the distribution of high-performing creator content beyond its original posts. Reposts helped successful videos reach additional audiences, giving the campaign continued visibility across AI and creative communities.

Let's Talk About Your AI Product's Growth

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Your Global Presence?

Planning a creator marketing campaign for your AI product? Tell us your target markets and what makes your product useful. Let's discuss how the right creators can show its value to potential users.

AI Image &
Video Maker

Platforms

Video Exposure

10 million

KOL/KOC

100+

Areas

United States, India

AI Image&Video Maker

Kling AI is a next-generation AI creative studio, highly praised by creators worldwide. Powered by Kling large model and Kolors large model, it enables video and image generation and editing. Here, you can unleash your imagination, or get inspired from fellow creators to bring your ideas to life.

Establish an influencer marketing matrix and collaborate with experts in the fields of AI, technology, and special effects video creation to touch the audience with genuine evaluation instructions and generated high-quality videos.

With the core of breaking through the circle with the credibility of technology, through the pyramid-level hierarchical cooperation model (top technology endorsement + middle creative fission + grassroots UGC diffusion), precise localization penetration is achieved.

Precise Influencer Selection: Focused on beauty, fitness, and food influencers whose style aligned with the brand, ensuring precise audience targeting.

Re-create influencers’ content: created a cohesive and strategic content by creative short videos that aligns with the brand’s identity.

High-Frequency Viral Growth: Used ad performance feedback to amplify high-quality content, continually lowering conversion costs.

The project was launched and implemented in just 23 days, 300 videos were released, achieving over ten million views, helping the brand to quickly promote itself and convert updates and downloads.

Deeply connect with AI experts, Posting up to 40 videos in a single day.