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Trip.com Travel Content Marketing Case Study

Trip.com

Localized Social Content & Event-Led Travel
Global travel booking and service platform
Social Media Management

Campaign Results

450M+
Total Impressions
15M+
Engagements
46
Localized Accounts
GrowMaxValue connected Trip.com with audiences through concert updates, exhibitions, destination inspiration, and practical travel guides. Localized accounts turned interest in live events into opportunities to explore travel plans and services.
Markets:
Hong Kong, Macau, Japan, Singapore, Malaysia & Thailand

Background

Trip.com competed for attention in markets where travel plans often began with a concert, exhibition, or personal interest rather than a booking search. The challenge was to connect those moments of interest with useful destination and travel information.

Our Travel Content Marketing Strategy

Our Strategy

Event-Led Content Planning

We built content around concerts, exhibitions, and local events. These topics gave audiences timely reasons to consider a destination and begin thinking about a trip.

Localized Travel Accounts

We launched 46 accounts tailored to target markets. Our travel marketing approach combined event information with destination ideas and practical guides relevant to each audience.

Consistent Publishing

We maintained regular output, with 460 videos published weekly during the documented launch phase. This supported a steady flow of event updates and travel content across the account network.

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Global travel booking and service platform

Platform

Video Exposure

6.2 million+

KOL/KOC

500+

Area

Hong Kong,Macau, Japan,Singapore, Malaysia,Thailand

Global travel booking and service platform

Trip.com is a global travel service platform that helps users easily book flights, hotels, train tickets, and travel experiences, offering seamless, one-stop solutions for both domestic and international trips.

Trip.com faces challenges from strong local competitors, high user brand loyalty, and fragmented travel behaviors, while differences in language, payment methods, and localization expectations increase the difficulty of efficient user acquisition and trust building.

We supported Trip.com by building localized official marketing accounts and connecting concert news with travel guides for overseas exhibitions and live shows. By turning entertainment-driven content into travel scenarios, we positioned Trip.com as a go-to platform for event-based travel planning, boosting engagement and conversion.

  • We customized and launched 46 localized accounts for target markets, publishing content such as concert updates, exhibitions, and travel guides.

  • Maintained a high posting frequency with a total of 460 videos published weekly.

  • Within just three weeks of launch, the campaign achieved over 10 million impressions.