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SelfyzAI Influencer Campaign Case Study

SelfyzAI

AI Editing Demonstrations & App Discovery
AI Photo/Video Editing Software
Influencer Marketing

Campaign Results

18M+
Total Impressions
100+
Creator Partnerships
30%
Increase in App Downloads
GrowMaxValue’s app marketing campaign brought SelfyzAI’s creative features to life through creator demos, visual transformations, and before-and-after videos. Content showed U.S. audiences what they could make with the app.
SelfyzAI is a powerful all-in-one AI video and photo editor that turns your selfies, portraits, or old photos into lively animations and stunning short videos. Use AI to make your photos dance, talk, kiss, hug, or even fight — instantly! Whether you're into viral AI video trends or want to create emotional memories, SelfyzAI makes it fast and fun.
Markets:
United States

Background

SelfyzAI needed to stand out in a competitive AI editing market and turn curiosity about AI-generated content into product use. The challenge was to demonstrate the app’s entertainment value and creative possibilities in ways audiences could understand immediately.

The promotion is faced with challenges such as insufficient user awareness, fierce market competition, and difficulty in paid conversion, and needs to enhance brand influence and user conversion rate through differentiated function display and precise marketing strategy.

Our App Marketing Strategy

Our Strategy

Visually Creative Partners

We prioritized creators working in visual creativity, content production, and social media, with particular attention to audience engagement. Their formats offered a natural fit for demonstrating the app.

Before-and-After Demonstrations

Creators showed the AI video and photo editor through transformations and side-by-side comparisons. These videos made the product’s capabilities visible without relying on lengthy technical explanations.

Everyday Creative Scenarios

We placed demonstrations in familiar situations using selfies, portraits, and existing photos. This helped viewers connect the effects they saw with content they might want to create themselves.

Select people who are related to visual creativity, content production and social media play, and prioritize those with high interaction rate.

Enrich the content to enhance brand awareness and amplify the fun and functional advantages of the software through function demonstrations, before and after comparisons, and implantation of life-like scenes.

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AI Photo/ Video
Editing Software

Platform

Download Volume

30%

Reach

100K+

Area

United States

AI Photo/ Video Editing Software

SelfyzAI is a powerful all-in-one AI video and photo editor that turns your selfies, portraits, or old photos into lively animations and stunning short videos. Use AI to make your photos dance, talk, kiss, hug or even fight — instantly! Whether you’re into viral AI video trends or want to create emotional memories, SelfyzAI makes it fast and fun.

The promotion is faced with challenges such as insufficient user awareness, fierce market competition, and difficulty in paid conversion, and needs to enhance brand influence and user conversion rate through differentiated function display and precise marketing strategy.

Select people who are related to visual creativity, content production and social media play and prioritize those with high interaction rate.

Enrich the content to enhance brand awareness and amplify the fun and functional advantages of the software through function demonstrations, before and after comparisons, and implantation of life-like scenes.

Brand Exposure Increased: Reach over 100,000 target users through marketing videos of celebrities.

Accelerated User Growth: App downloads realized a 30% YoY increase and the number of active users continued to climb.