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POIZON Ecommerce Marketing Case Study

POIZON

Fashion Creator Content & Consumer Trust
The Sneaker Resale Revolution
Influencer Marketing

Campaign Results

48M+
Total Impressions
100+
Creator Partnerships
30+
Videos Published in 10 Days
GrowMaxValue’s influencer content marketing campaign introduced POIZON to U.S. fashion audiences through unboxings, reviews, and styling videos. Content highlighted its product selection and authentication model to address shoppers’ questions about buying from an unfamiliar platform.
POIZON is an integrated mobile platform combining authentic sportswear/streetwear trading, sneaker authentication, and an interactive photo community. As a next-gen trend-driven e-commerce hub, it spans over 20 categories including footwear, apparel, and accessories. Pioneering the "authenticate first, ship later" model with centralized quality control, it redefines secure online transactions through platform-supervised merchandise governance.
Markets:
United States

Background

As POIZON expanded in the United States, it needed to establish awareness and trust in a competitive fashion resale market. Potential shoppers needed reasons to consider the platform and confidence in the authenticity of the products available.

The main challenge lies in the low brand awareness and intense competition in the sneaker resale market, with a need to improve user trust and differentiation.

Our Influencer Content Marketing Strategy

Our Strategy

Fashion and Streetwear Creators

We selected creators in fashion, sneaker culture, and sports whose audiences already had an interest in streetwear and collectible products. Their content provided relevant settings for introducing POIZON.

Unboxings, Reviews and Styling

Our fashion digital marketing approach showed products through creator-led unboxings, reviews, and outfit ideas. This connected product discovery with the ways audiences already explored fashion online.

Authentication and Trust

We incorporated POIZON’s authentication model into creator narratives. Explaining this part of the shopping experience helped address a key concern for audiences considering purchases from the platform.

Targeted Influencer Partnerships: Collaborate with influencers in fashion, sneaker reviews, and sports. Focus on the U.S. market by strengthening the impact of sneaker culture and trend communities.

High-Engagement Content to Spark User Resonance: Create unboxing, reviews, and styling inspiration videos to enhance the appeal of trendy products.

Differentiated Brand Positioning: Highlight authenticity guarantees and exclusive product offerings to build brand trust. Emphasize the platform’s unique place in the streetwear culture to attract core users.

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The Sneaker Resale Revolution

Platform

Video Posting

30+/10days

KOL/KOC

100+

Area

United States

The Sneaker Resale Revolution

POIZON is an integrated mobile platform combining authentic sportswear/streetwear trading, sneaker authentication and an interactive photo community. As a next-gen trend-driven e-commerce hub, it spans over 20 categories including footwear, apparel and accessories. Pioneering the “authenticate first, ship later” model with centralized quality control, it redefines secure online transactions through platform-supervised merchandise governance.

The main challenge lies in the low brand awareness and intense competition in the sneaker resale market, with a need to improve user trust and differentiation.

Targeted Influencer Partnerships: Collaborate with influencers in fashion, sneaker reviews and sports. Focus on the U.S. market by strengthening the impact of sneaker culture and trend communities.

High-Engagement Content to Spark User Resonance: Create unboxing, reviews and styling inspiration videos to enhance the appeal of trendy products.

Differentiated Brand Positioning: Highlight authenticity guarantees and exclusive product offerings to build brand trust. Emphasize the platform’s unique place in the streetwear culture to attract core users.

For brand to accurately screen their partners, a list of more than 100 KOCs/KOLs was provided for screening at the beginning of the cooperation.

Drive Downloads and Conversions: Released over 30 videos within 10 days of partnership, with each video generating over 100 conversions.