Trip.com is a global travel service platform that helps users easily book flights, hotels, train tickets, and travel experiences, offering seamless, one-stop solutions for both domestic and international trips.
Trip.com faces challenges from strong local competitors, high user brand loyalty, and fragmented travel behaviors, while differences in language, payment methods, and localization expectations increase the difficulty of efficient user acquisition and trust building.
We supported Trip.com by building localized official marketing accounts and connecting concert news with travel guides for overseas exhibitions and live shows. By turning entertainment-driven content into travel scenarios, we positioned Trip.com as a go-to platform for event-based travel planning, boosting engagement and conversion.
We customized and launched 46 localized accounts for target markets, publishing content such as concert updates, exhibitions, and travel guides.
Maintained a high posting frequency with a total of 460 videos published weekly.
Within just three weeks of launch, the campaign achieved over 10 million impressions.