SHEIN is a global fast-fashion B2C e-commerce platform, offering trendy and affordable clothing directly to consumers worldwide. Known for its rapid design-to-shelf cycle, it leverages digital tools to quickly respond to the latest fashion trends.
SHEIN faces challenges such as intense competition from established fashion brands, building consumer trust as an online-only platform, managing fast and reliable logistics, and adapting marketing to diverse customer preferences.
Brand positioning: Boosting premium image through KOL collaborations and ESG initiatives.
Customized marketing: Aligning campaigns with local holidays and trends, producing influencer content and matrix accounts to maximize core exposure.
Matrix marketing: Rapidly building brand awareness.
With over 1,100 accounts and more than 2,600 posts, our campaigns have driven over 2.3 million conversions. By strategically leveraging SHEIN’s promotions and major sales events, we amplify brand visibility, strengthen brand recognition, and enhance user engagement.