REDCHEF - Grow Max Value

Digital marketing for kitchen utensils

EXPLOITATION OF FOREIGN MARKET

The ceramic frying pan is made of genuine ceramic material, without adding chemical coatings, lightweight, durable, low oil and light smoke, and easy to clean. The stacked pot is made of ceramic rock material and has a detachable handle design, which can be stir fried, steamed, boiled, and baked.

Marketing Objectives

*Project Challenges

Facing cultural adaptation and user trust issues, Red Chef aims to quickly build brand presence and tap into overseas markets

*Solution

Break through the price war: On TikTok, Red Chef stands out with unique, dazzling influencer performances.

Engage quality influencers: Collaborate with influencers for in-depth product explanations to differentiate from low-price competitors.

Global brand promotion: Leverage independent sites to maximize global reach and drive conversions.

*Project Results

In-depth cooperation with over 20 KOL & 260 KOC, A single viral video garnered 1.2 million views, generating over $40,000 in GMV, successfully igniting brand heat and market trends.