CASE STUDIES
An innovative AI learning tool
EXPLOITATION OF FOREIGN MARKETS
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Marketing Objectives

*Project Challenges

The content suffers from contextual resonance deficiencies, where static problem-solving sequences are rendered as didactic monotony in short-form videos, failing to catalyze emotional engagement with “score-elevation efficacy” narratives. This cognitive dissonance is exacerbated by epistemic uncertainty surrounding AI-generated solutions, compounding trust barriers regarding answer accuracy.

*Solution

Implemented a tiered creator content matrix: Deployed comparative challenge campaigns with top-tier KOLs to amplify technological supremacy, while activating student creators’ “score-boosting chronicles” to construct authentic user scenarios that stimulate conversion triggers.

Established real-time monitoring of the “problem submission volumes → video completion rates → question bank traffic” conversion pipeline, executing data-driven optimization protocols targeting high-attrition touchpoints.

*Project Results

Cultivated deep-rooted expertise in campus lifestyle narratives, student-centric perspectives, and study vlog creator archetypes, forging synergistic integration with academic ecosystems through strategic alliances with 500+ vertically-aligned KOCs/KOLs.

Anchored in the core philosophy of “content-driven learning ecosystem reengineering,” we leveraged TikTok’s creator economy to transmute instrumental value into perceptible “score-optimization revolution” narratives, ultimately transitioning from tactical traffic monetization to strategic cultivation of habitual user adoption for long-term brand equity accrual.

Platforms

Establish Connection

500+ KOLs/KOCs

Areas

United States