POIZON is an integrated mobile platform combining authentic sportswear/streetwear trading, sneaker authentication and an interactive photo community. As a next-gen trend-driven e-commerce hub, it spans over 20 categories including footwear, apparel and accessories. Pioneering the “authenticate first, ship later” model with centralized quality control, it redefines secure online transactions through platform-supervised merchandise governance.
The main challenge lies in the low brand awareness and intense competition in the sneaker resale market, with a need to improve user trust and differentiation.
Targeted Influencer Partnerships: Collaborate with influencers in fashion, sneaker reviews and sports. Focus on the U.S. market by strengthening the impact of sneaker culture and trend communities.
High-Engagement Content to Spark User Resonance: Create unboxing, reviews and styling inspiration videos to enhance the appeal of trendy products.
Differentiated Brand Positioning: Highlight authenticity guarantees and exclusive product offerings to build brand trust. Emphasize the platform’s unique place in the streetwear culture to attract core users.
For brand to accurately screen their partners, a list of more than 100 KOCs/KOLs was provided for screening at the beginning of the cooperation.
Drive Downloads and Conversions: Released over 30 videos within 10 days of partnership, with each video generating over 100 conversions.