POIZON - Grow Max Value

The Sneaker Resale Revolution

Precisely reach the vertical crowd, drive the trend of heat

POIZON is an integrated mobile platform combining authentic sportswear/streetwear trading, sneaker authentication, and an interactive photo community. As a next-gen trend-driven e-commerce hub, it spans over 20 categories including footwear, apparel, and accessories. Pioneering the “authenticate first, ship later” model with centralized quality control, it redefines secure online transactions through platform-supervised merchandise governance.

Marketing Objectives

*Project Challenges

The main challenge lies in the low brand awareness and intense competition in the sneaker resale market, with a need to improve user trust and differentiation.

*Solution

Targeted Influencer Partnerships: Collaborate with influencers in fashion, sneaker reviews, and sports. Focus on the U.S. market by strengthening the impact of sneaker culture and trend communities.

High-Engagement Content to Spark User Resonance: Create unboxing, reviews, and styling inspiration videos to enhance the appeal of trendy products.

Differentiated Brand Positioning: Highlight authenticity guarantees and exclusive product offerings to build brand trust. Emphasize the platform’s unique place in the streetwear culture to attract core users.