CASE STUDIES
Smart car play livestreaming
Smart In-Car Entertainment System
Pierden In-Car Entertainment System delivers seamless CarPlay integration, bridging smartphones with 10M+ onboard entertainment resources. Precision audio tuning enhances driving ambiance, while intelligent driving aids and personalized scenarios redefine convenience. Elevating connectivity, simplicity, and joy for every journey.

Marketing Objectives

*Project Challenges

As one of TikTok’s breakout products of the year, the project had seen weak performance.

The brand sought to tap into new growth by focusing on live streaming.

*Solution

Localized Approach: The live streaming setup was 100% located in the U.S., with local IP environment, hosts, and stage design, ensuring U.S. localization.

Experience Leveraging: The operation team, with over a thousand live-streaming experience in China, brought their expertise to the U.S. market.

In-Car Live Stream: utilized the in-car streaming format to intuitively showcase the product’s features, ensuring full audience comprehension.

*Project Results

Fast Growth from Zero to One: Achieved significant data growth within 14 days, with a single live stream generating over $10K GMV in just 3 hours.

First-Month Milestone: Reached over $300K GMV within the first month.

Platforms

Achievement

$ 10,000+

Live

$300K First Month

Areas

United States