Platforms
Total Views
280 million+
KOL/KOC
200+
Areas
Hong Kong, Taiwan
Mercari faced low brand awareness, cultural adaptation issues, differences in consumer habits, trust and security concerns, as well as localization issues related to payment and logistics.
Platform Strategy: Developed a strategy centered on Instagram and TikTok, tailored to Taiwanese user habits, and selected influencers with experience living in Japan.
Content Sharing: Focused on Japanese original figurines as an entry point, targeting anime fan users.
Offline Events: Organized a themed event titled “One Second Back to the Showa Era,” combining both online and offline experiences to foster deeper emotional connections with users.
Increased Brand Visibility: Built a matrix of over 200 KOL/KOC influencers to enhance brand reach.
Consistent Brand Exposure: Published more than 300 videos, generating a total of over 280 million views.
280 million+
200+
Hong Kong, Taiwan
