Literie is an innovative App that boasts a variety of features and benefits, including an extensive library of high-quality content and intuitive interface. It offers a unique subscription service designed to cater to the diverse reading preferences of its users, ensuring a pleasurable reading experience.
Literie faces challenges such as intense market competition, slow user growth, content localization issues, and low platform awareness.
Broad Data Testing: Invested in hundreds of accounts for content testing, exploring possible combinations across different types of novel content and presentation formats.
High-Frequency Release: In addition to establishing relevant content, high-frequency exposure was maintained through short videos to continuously engage users.
Multi-Platform Conversion: Beyond TikTok, tests were also conducted on platforms like Instagram and X, connecting multiple channels.
Created a tailored marketing account matrix for the brand, incubating over 100 accounts on TikTok to promote novel excerpts.
Wide Reach to Potential Audiences: Over 3,000 videos were posted across the matrix accounts, accumulating over 8 million views and achieving a more than 100 million increase in download conversions.