LITERIE - Grow Max Value

Personalized novel reading app

Use matrix Account to boost exposure and activate downloads

Literie is an innovative app that boasts a variety of features and benefits, including an extensive library of high-quality content and an intuitive interface. It offers a unique subscription service designed to cater to the diverse reading preferences of its users, ensuring a pleasurable reading experience.

Marketing Objectives

*Project Challenges

Literie faces challenges such as intense market competition, slow user growth, content localization issues, and low platform awareness.

*Solution

Broad Data Testing: Invested in hundreds of accounts for content testing, exploring possible combinations across different types of novel content and presentation formats.

High-Frequency Posting: In addition to establishing relevant content, high-frequency exposure was maintained through short videos to continuously engage users.

Multi-Platform Conversion: Beyond TikTok, tests were also conducted on platforms like Instagram and X, connecting multiple channels.

*Project Results

Created a tailored marketing account matrix for the brand, incubating over 100 accounts on TikTok to promote novel excerpts.

Wide reach to potential audiences: Over 3,000 videos were posted across the matrix accounts, accumulating over 8 million views and achieving a more than 100 million increase in download conversions.