CASE STUDIES
Lifestyle Content Community App
NEW USER ACQUISITION
Lemon8 is a lifestyle community platform under ByteDance with lemon-yellow theme color, which was officially launched in March 2020. It focuses on beauty, fashion, food, travel and other user-generated content shared within the community.

Marketing Objectives

*Project Challenges

In the early stages of promotion, Lemon8 faced low brand awareness, intense market competition, high user acquisition costs, cultural adaptation issues.

*Solution

Precise Influencer Selection: Focused on beauty, fitness, and food influencers whose style aligned with the brand, ensuring precise audience targeting.

Re-create influencers’ content: created a cohesive and strategic content by creative short videos that aligns with the brand’s identity.

High-Frequency Viral Growth: Used ad performance feedback to amplify high-quality content, continually lowering conversion costs.

*Project Results

Achieved over 2 billion video exposures within 3 quarters.

Delivered 40 million valid user interactions through high-quality content creation, reducing user acquisition costs by 75%.

Achieved 800,000 conversions, and reached top1 on both App Store and Google Play download charts.

Platforms

Video Exposure

2 billion

Conversion Rate

800k+

Areas

United States, Japan