Lemon8 is a lifestyle community platform under ByteDance with lemon-yellow theme color, which was officially launched in March 2020. It focuses on beauty, fashion, food, travel and other user-generated content shared within the community.
In the early stages of promotion, Lemon8 faced low brand awareness, intense market competition, high user acquisition costs, cultural adaptation issues.
Precise Influencer Selection: Focused on beauty, fitness, and food influencers whose style aligned with the brand, ensuring precise audience targeting.
Re-Create Influencers’ Content: created a cohesive and strategic content by creative short videos that aligns with the brand’s identity.
High-Frequency Viral Growth: Used ad performance feedback to amplify high-quality content, continually lowering conversion costs.
Achieved over 2 billion video exposures within 3 quarters.
Delivered 40 million valid user interactions through high-quality content creation, reducing user acquisition costs by 75%.
Achieved 800,000 conversions and reached top 1 on both App Store and Google Play download charts.