IFLYTEK - Grow Max Value

Intelligent Portable Translation Machine

Exploitation of foreign markets

iFLYTEK is dedicated to providing intelligent solutions for users. The iFLYTEK Recorder and Translator are signature products, recognized and loved by users for their advanced voice recognition, translation, and noise reduction technologies.

Marketing Objectives

*Project Challenges

Facing pain points such as cultural adaptation issues and user privacy and trust challenges.

Brands looking to quickly build brand cachet and tap into overseas markets.

*Solution

Break through the price war: On TikTok, iFLYTEK must differentiate itself from low-price competition with unique content.

Find quality influencers: Use YouTube for in-depth reviews to differentiate from low-price products.

Global brand promotion: Leverage the advantages of independent sites to maximize global reach and drive conversions.

*Project Results

In-depth cooperation with more than 30 KOL/KOC, the total broadcast volume exceeded 250 million times, successfully igniting brand heat and market topics.