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Facing significant cultural differences, fierce market competition and concerns over data privacy and other pain points, Cici needs to enhance its brand awareness in overseas markets in the short term and increase discussion and recognition on social media.
Precision influencer strategy: Precisely screen influencers from different fields such as technology, education, and lifestyle, and leverage their influence to reach a diverse audience.
Scenario-based marketing: By integrating local culture with users’ usage scenarios, create promotional content that meets their needs and evokes resonance.
The cumulative number of cooperative influencers has exceeded 1,500, and the total exposure of 1,500 videos has exceeded 50 million.
Simultaneously establish a matrix account marketing system, tailor 200 marketing accounts, and promote download conversion.