Alibaba faces fragmented markets, diverse buyers, and strong local competitors, making rapid trust and smooth cross-border operations challenging.
Success requires tech credibility, localized storytelling, and a multi-layered approach—from brand trust to creative adaptation and grassroots UGC.
Creator Collaborations: Partnered with energetic, on-brand TikTok creators to drive conversion-focused exposure and attract high-intent audiences.
Matrix Channel Build-out: Built a diversified content matrix—POV text accounts, product recs, and trend-driven creators—to amplify reach across formats.
Creative Content Output: Highlighted large-volume customization and OEM/ODM strengths, blending them with local TikTok trends to produce compelling, buyer-grabbing videos.
Executed through a dual-engine model—Europe-based creator promotions + a matrix of conversion-driven video channels—the project rapidly scaled across TikTok and Instagram, building 50+ matrix accounts, releasing 1,000+ videos, and generating 1M+ impressions.
Partnered with 300+ creators, handpicking those aligned with the brand’s tone and instantly powering up the project’s overseas expansion with high-fit, high-velocity content deployment.